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Ask yourself why are you exposing in this fair, if the answer is:
- Because we always have been there.
- I need to be here because my competitors also are.
- My boss says it must be good exposing here.
- If we do not participate, our customers miss us.
- Because here we are…
.... Is appropriate to participate in a course of Ferial Marketing and investing in knowledge that will make the fair a powerful and especially profitable marketing tool.