Index Relative Market

The Industrial Marketing has never been considered by SMEs as a primary focus of attention, but today is the only instrument that makes the difference in regard to cost information and productivity. It is accessible to all and quickly competition lines up  to the market offer. The 4 Ps of Marketing Philip Kotler remains a reality but we must expand our attention not only to the product and price but especially in Promotion and Distribution that are the new horizon for industrial SMEs. We want to democratize the Industrial Marketing, ensuring a solid future is only possible if we are in contact with the market and this is the formula to achieve it...

Why IMR®
You have a good product but the market does not know.
Your distributors do not know how to convey to the market the benefits of your offer.
You have competitive prices but do not sell enough.
Your agent does not devote sufficient effort and sells lesser.

Your sales people do not reach the minimum quota that justifies their salary.You've done a detailed plan to expand production with a new product and a major investments to industrialize production and reduce prices… and how to tell to potential customers.I have no instruments to measure trade and marketing actions (Marketing Metrix).

Where IMR®
In all small and medium industrial enterprises.
In departments related to the sales of the company… that is to say, all of them.
In companies that sell in the domestic and international market.
In companies that fail to expand their market.
For those who have not yet answered the question: What are the benefits of my offer?
For those who have not yet segmented their potential clients.

When IMR®
When things are going well it is the time to invest in seizing market.
When things become difficult you have to change the system, improve processes.
When the market is in crisis you have to invest to expand market shares.
You always have to apply the principles of IMR®

How IMR®
......... We remain at your entire disposal to explain the benefits of adopting the principles that are the basis of IMR®
Download the whitepaper in PDF on IMR® theory or contact us now to our e-mail, we will respond to you immediately.

If you want to apply the formula in your company to manage and expand your market, please book now an informational interview by using this contact form.